PinkyMind - Interview with the developer of a fantastic app
Did you have any prior development or coding experience?Yes, I started my career with mobile application development. I have worked on Symbian, Windows, Android & iPhone.
What was the most challenging aspect of developing mobile app?We tried to be unique among the others in this space. The UX had to be really simple and friendly to the user. Especially with the nature of audience of this app, most of the major features we had to iterate a few times with the UX design and the technology side so as to make the features accessible within one or two navigations. For example, Quickchat; booking an appointment after a quick chat is simple flows in the application. We believe UX is a continuous effort and we keep working on the betterment of the experience for simplifying users’ life.
Name a few of your favorite apps and reason you love them.a) Whatsapp – It’s a must-to-have app, we do a lot of communication using Whatsapp
b) Wysa – It’s a virtual chat bot for mental health
c) Google Analytics – We track website activity on the phone
d) Google Ads – We track our campaigns
e) PlayStore Console – We track our app and app performance
How long have you been working on this app?We took around 3 months to implement the idea. Our past experiences in this technology assisted medical field served as a good platform in building this version.
What need of the user did you have in mind when developing this app?To assist users who have mental health issues such as anxiety, depression, panic attack, OCD, and other such problems.
In what way do you think your app is better than similar apps on the market? Please describe in detail what innovation you think you bring and what you are proud of in your app.a) We are focusing on customer service, once a user comes in touch with us, we ensure that he is delighted with our service
b) We are going to focus on local languages to reach more users. Build the app in local languages, serve clients in their local languages.
What are your future plans and expected features of the coming new versions of this app?We are working on a few new features, the main ones are:
1. Making the pricing plans savvy for the user.
2. Bundling of services, family oriented packages,
3. Features/tools that will help users to continuously monitor their betterment.